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Marketing Skills

Why Is Creativity Not Always Enough?

Marketing is all about creativity. Find new and exciting ways to get your product or service in front of the right people. But sometimes, even the most creative marketing campaigns can fall flat. Why is that? Is it because creativity isn’t always enough? Or are there other factors at play? […]

marketing tools
Marketing Skills

Who Is A Marketer?

What does it mean to be a marketer? Many people have asked this question in many different ways. And the answer to this question is complex because marketing itself is complex. But, at its core, marketing is all about creating value for a company through creating and distributing products and […]

marketing channels
Careers in Marketing

Popular Specializations in Marketing

When it comes to marketing, people commonly choose from a few different specializations. Each of these has its own unique set of skills and focuses. Here is a look at four of the most popular specializations in marketing. Full stack marketer He takes full responsibility for the promotion of the […]

degree in marketing
Careers in Marketing

Who Is Eligible For A Career In Marketing?

Marketing is a field that has many opportunities for those who are looking for a career change. But who exactly is eligible for a career in marketing? Is it necessary to have a degree in business or marketing? What skills and experience are required? In this blog post, we will […]

promotional strategy
Marketing Optimization

Promotion Development In 5 Stages

No matter your business, you’ll need to promote your products or services at some point. But promotion can be a difficult process – it often seems like there are countless things to consider, and it’s hard to know where to start. This article outlines five stages to help you develop […]

goals of rebranding
Brand Tactics

What Is Rebranding?

Have you ever had a company or product you loved change its name, logo, or even the entire feel of its brand? It can be frustrating when something you like suddenly feels new and unfamiliar. But even though it’s often jarring, rebranding is an ordinary and necessary part of the […]

rebranding process
Brand Tactics

Stages Of Rebranding

As your company grows, it may outgrow its original brand. Or maybe you’ve decided that it’s time for a change. Whatever the reason, rebranding can be a daunting task. But with careful planning and execution, you can make the process as smooth as possible for your employees and customers. Here […]

uses of AI in marketing
Marketing Skills

Artificial Intelligence In Marketing

Artificial intelligence has been around for a while and is becoming more advanced. You can use it in various ways, but what is it mainly used for in marketing? This blog post will go over some of the most common uses of AI in marketing and how it can help […]

thriving business community
Business Relationships

Six Tips To Build A Business Community

If you want to start or build a business community, look no further. These six simple tips will help you get started and keep things organized. By following these guidelines, you’ll be on your way to creating a thriving business community that can help support and grow your business. Be […]