Our Core Values

Long-Term Company Thinking

Our mission is to make business more human. This isn’t a mission that can be accomplished in a few years ; it’s something we’ll work on for many decades to come, which is why we care so much about long-term thinking and decision-making. Decisions and efforts that prioritize the long-term success of our company have an outsized impact on our individual careers, our culture, the financial health of our business, and ultimately our ability to achieve our mission.


As a product leadership company, our customers rely on us to look at problems differently and solve them in ways that they had never conceived. Likewise, our brand and end-to-end customer experience are built on serving customers in creative and delightful ways.


Product leadership demands an aspirational brand, and we take pride in holding ourselves to a high aesthetic standard. The experience of our customers is heightened by our relentless attention to detail: the typefaces we use on our website, the subtle animations in our products, the tone we use in our emails, and the focus we put on creating a remarkable customer experience.


We strive for simplicity in all things: our product, our marketing, our processes, our business model, and our office space. It’s easy to layer on complexity, but achieving simplicity requires ruthless editing. The result is solutions that are beautiful in their efficiency and clarity, easier to understand wholly, easier to translate to different situations and scales, and easier to change later.