Marketing is all about creativity. Find new and exciting ways to get your product or service in front of the right people. But sometimes, even the most creative marketing campaigns can fall flat. Why is that? Is it because creativity isn’t always enough? Or are there other factors at play? In this blog post, we’ll look at why creativity might not be enough in marketing and what you can do about it.

Trust in direct advertising is declining all the time

Do you believe the promises from advertising? If you’re anything like most people, chances are you don’t. A study from Nielsen showed that only around 20% of people in the US trust advertising. This number has declined steadily over the years and shows no signs of stopping.

Social media has changed our media habits

People now think in terms of posts, memes, and videos when it comes to advertisements. Advertisers still use banners and slogans, but people don’t pay attention to those anymore.

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Consumer proactivity is on the rise

McKinsey research shows that 2/3 of the points of contact people have with product information happen when they are choosing what to buy. It means that brands have less and less control over their message.

Ads are becoming more disruptive

Ads are becoming more and more disruptive. It is especially true for online advertising, where people are used to seeing banner ads everywhere they go. However, this kind of advertising can backfire because it’s so intrusive and can turn people off from your brand.

What does this all mean?

Creativity is still important in marketing, but it’s not enough. To be successful, you need to understand the changing landscape of marketing and adapt your strategy accordingly. Keep these factors in mind, and you’ll be on your way to creating a campaign that resonates with today’s consumers.