Have you ever had a company or product you loved change its name, logo, or even the entire feel of its brand? It can be frustrating when something you like suddenly feels new and unfamiliar. But even though it’s often jarring, rebranding is an ordinary and necessary part of the […]

As your company grows, it may outgrow its original brand. Or maybe you’ve decided that it’s time for a change. Whatever the reason, rebranding can be a daunting task. But with careful planning and execution, you can make the process as smooth as possible for your employees and customers. Here […]

When it comes to building a successful brand, the community is key. But where should you focus your efforts on creating a tribe of loyal customers and followers? The answer may depend on what type of business you have. Here are five different ways to build a brand community. Social […]