The Future of Aspen Is Up To Us

Entrepreneur Spotlight: Michael Miracle, Aspen Ski Co

by Skippy Mesirow


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I sat down with Aspen Skiing Company's Director of Community Engagement Michael Miracle, where we discussed Aspen and the Valley: what it is, what it has the potential to be, and how to get there. We realize quickly that we all want the same thing, which is the most special Aspen experience. It's a mutual desire to determine how to get there. 

We discussed the future of ski towns; housing, transportation, entrepreneurship, the environment, lodging, NIMBYism, how to become a more activated citizen, and how our future will be shaped by our choices. Michael debuts Ski Co's new values based marketing campaign, talks about raising a child in the RFV, being stewards of our land, and how to stay positive and remember the good things in life in the face of change and peril. 

Check out the video below to hear the whole conversation, or check out our podcast of the raw, unedited convo here.